There are plenty of content marketing books out there, but if you want a quick and easy solution,The One Hour Content Planis a great start.Pre Suasion Robert CaldiniPre Suasionis Robert Caldini’s most famous title, and for good reason. Building on his super popular title, Influence, Pre Suasion explains the key momentin trying to persuade is actually the momentsbeforeyou deliver the message.With research cited in the book, Caldini proves that when selling, look to change a potential client’s state of mind before you try to persuade.This can be done with seemingly trivial phrases and items.An example from the book is stated by a reviewer on the Amazon page:For example, a company was introducing a new soft drink and had representatives stationed in a mall. Their job was to stop shoppers, explain the features of the new soft drink and attempt to gain the shoppers’ email address in exchange for the promise of a sample.

Twitter posts from both sides playing down the prospect of further escalation also helped calm currency markets. President Donald Trump tweeted that a damage assessment was “So far, so good!” and said “all is well”, promising a further statement on Wednesday. Iranian Foreign Minister Mohammad Javad Zarif tweeted that the attack was “proportionate” and that “we do not seek escalation or war”..

This is truly disturbing to see. To know that a leader of community feels right even posting this.”, Indianapolis Colts offensive lineman Javon Patterson said on Twitter.”Accountability must come into effect for Hal Marx,” said Bobby Sims Jr, a pastor from a nearby city, at a protest over the Mayor’s comments covered by WDAM TV.Mr Marx later told The Hattiesburg American that the comments had been misinterpreted.”I think that people are so quick to judge the police before they have all the facts,” he said.”I can’t say whether a crime was committed or whether they did anything right or wrong, all I’m saying is don’t rush to judgment based on what you see in that video”, he told the newspaper.The mayor also reportedly defended his comments on Facebook.”The tolerant progressives can’t tolerate a simple statement of fact and a request not to rush to judgment,” a post made under his name read, according to screenshots taken by NBC affiliate WLBT.The City of Petal acknowledged the mayor’s Facebook comments in their own post on Thursday, saying that while they were not representative of their city leaders, the mayor had a right to post them on his personal account.”The comments made on Mayor Hal Marx’s personal Facebook page are not representative of all of our city leaders. We understand the frustrations his statements have caused”, they wrote.”Those comments are his personal views and he has the right to share his views on his personal page.”The Petal Board of Aldermen held a special meeting on Thursday, voting unanimously to ask for Marx’s resignation, The Clarion Ledger reported.However, the mayor who was first elected in 2009, refused, and elected officials in Mississippi can only be removed from office if they’ve committed felonies..


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